Purina Pet Bed

Experience + Product Design

D+I undertook exhaustive research and analysis to unearth the influences affecting pet owners. The findings allowed us to develop not just a range of premium pet products — including this Pet Bed, a Lead and a Harness — but to create a new brand story and customer experience to differentiate Purina in a crowded retail landscape.




 Setting a new standard.

The range of pet beds created for Purina set a new standard in style, using innovative materials and contemporary colours to create a range of products intended to position Purina as the market leaders.