Product + Engineering + Production
Almost every home has one but they are often hidden under a pile of books or gathering dust in a corner. The challenge from Telstra was simple: to bring the modem out in the open.
Telstra WIFI Gateway is a modem you can display proudly; to get better reception but also, let’s be honest, to show off. It is an object to be displayed, rather than just a piece of hardware to be used.
A neat freak.
Our design team developed a number of concept alternatives to reach a solution that stands our for its beauty and simplicity of shapes, with a clever play on textures and patterns. The Gateway looks good from any angle.
Along they way we had to confront limitations in size, shape and cooling requirements. However, the biggest challenge was dealing with the ports and cables. We created a cavity to keep them all tucked under the device and direct the cables in a neat and elegant way.