SK-II Magnetic Wand

Strategy + Experience + Product + engineering


The D+I team are thrilled by the successful global launch of SK-II’s Magnetic Eye Wand launched in Korea, Japan, Taiwan & Hong Kong.

Gaining insights from observing the soft and youthful hands of sake brewers, SK-ll has grown to become one of Procter & Gamble's prestigious global skincare brands. Known as the skin secret for many around the world, including actress Cate Blanchett; D+I are extremely proud to have been part of the collaborative team. Working closely with OBJ and P&G, together we were able to develop a new skincare technology to enhance SK-ll's Stempower eye care portfolio. 


SK-II Magnetic Wand Cream Blue Background


Beauty skin deep.


Working OBJ the innovative team behind the patented magnetic micro delivery technique, looked to D+I to help develop the application wand.

Working within the approved parameters of clinical trial, our creative development team translated OBJ's technology in an object that embodied the SK-ll's brand values. Working with stakeholders and team members of the SK-ll global project team, a series of ideation workshops were set-up to explore man 'what if' scenarios. Flying models and 3D printed parts between locations, it was an extremely fast paced project, involving high level conceptual presentations to gain confidence across the business. 



SK-II Magnetic Wand Applicator Close Up
SK-II Magnetic Wand Close Up Back End


A world first innovation.


Using calibrated magnetic fields, the micro-arrays push the active ingredients of the SK-ll Cream deeper into the skin; enhancing delivery by over 300% greater than traditional finger application in a new consumer experience. Combining diverse skillsets and expertise across the globe; with the SK-ll team in Kobe & Singapore and the OBJ R&D team in Perth, resulting in accelerating development pathways and rewarded the team with a global product launch in Seoul. 



SK-II Magnetic Wand Close Up Application