OMEGA
Designer Gas Cooktop Range
2019
Concept + Development
Omega Designer Gas Cooktop Range
Omega approach Design + Industry to assist in creating a new and consistent design language unique to the Omega product range. D+I worked with Omega to design a brand new range of ovens, cooktops and rangehoods. The new range is the result of a multi-year re-branding initiative elevating the range to meet the expectations of modern Australian families seeking value driven, high performance, designer range of modern kitchen appliances. A core requirement of the redesign of Omega appliances was to achieve a consistent look and feel with the same knobs, handles, cast iron trivets and finishes across the range, with an emphasis on streamlined and sophisticated aesthetics. The designer cooktops range taps into a growing trend toward black appliances. The Omega Designer Cooktops are available in 4 or 5 burner combinations, with the choice of an anodised enamel black coat or traditional stainless steel finish.
Designer DNA
D+I worked with the Omega product development teams to create a design DNA that encapsulates what makes Omega different. Tapping into the brand heritage, and emerging kitchen interior trends, the new range ushers in a unified and elevated look and feel for the Omega range. Simply superb design with easy-to-understand + superior cooking technology. Whilst working with D+I to design the new range, the opportunity to tie in a new brand direction with the significant investment in product arose. Omega embarked on the journey to completely re-brand - aligning product development + design + offerings, with a new brand image, brand positioning, as well as an enhanced distribution + promotional strategy. The result is a strikingly modern value-driven range of 4 and 5 burner Gas Cooktops boasting a unique + consistent design language + aesthetic launching Omega into 2020.
