Product + Engineering + Production
iiNet came to D+I to develop Budii™; their premium home technology solution. Budii™ is an NBN-ready ADSL wireless gateway, home smartphone, and tablet all-in-one package. With so much functionality in one system it was important to simplify how the technology was presented to the customer to make it intuitive and to allow it to easily fit into the home environment.
A central hub
iiNet wanted Budii™ to boldly embody their future brand identity and challenged D+I to create that future for them. Through our careful choice of material, surface treatment and finish, D+I delivered a simple, clean and elegant visual language. The crisp white high-gloss interface with full-fronted lens is meticulously balanced with the metallic finishes of the rear moldings, reflecting a high-end home entertainment product, standing apart from a typical communications hub.
A new way to charge
The patented charge-rail is a new experience for charging. The simple hook-on feature allows the phone and tablet to dock anywhere along its length. The rail also drove the styling cues linking the three key products together.
Box within a box
The D+I design team also developed the product packaging, creating a unique out-of-box experience for iiNet that reinforces the quality of the product and the service they provide. By using printed graphics on a clear plastic sleeve, as well as a central hinge and bursts of colour, the ritual of unboxing is transformed into a playful and enjoyable experience.