Glow Dreaming

Glow Sleep Easy

2023

Concept, Development, Electrical and Software Engineering + Production

 

Glow Dreaming

Glow Sleep Easy: 5-in-1 Sleep Aid Device Design + Development

 Glow Dreaming is an Australian Startup focused on the development of innovative sleep support solutions for infants, young children, and their parents. A strategic decision to scale-up the business and expand beyond it’s current direct-to-consumer (D2C) approach and into more traditional retailer markets led Glow Dreaming to engage D+I in the complete product development of brands next generation sleep aid system. The goal was to create a visually appealing, user-friendly, and effective product that would provide personalised sleep support.

Glow Dreaming: Glow Sleep Easy - 2023 Australian Good Design Award Winner

The challenge was to develop a high-quality device representative of the multiple scientifically proven sleep support technologies inside, adhere to Australian and International safety standards, with focus on optimising the design for mass manufacture to support the businesses growth goals. Introducing, Glow Sleep Easy, a versatile 5-in-1 sleep aid system, merging LED light therapy, pink noise, a humidifier, aromatherapy, and a smart app, it delivers personalised sleep solutions backed by science. With its gentle design, Glow Sleep Easy ensures better sleep and a healthier bedtime routine.

 

Smart functionality

The integration of smart technology enables personalised sleep program adjustments, improving sleep quality over time. Connects via: Bluetooth. Partner Smartphone application allows remote device control and proprietary A.I. analysed personalisation suggestions.

Design language

The device's calming, soft curves and intuitive interface create a visually appealing and user-friendly experience, suitable for both parents and children.

Light diffusion

The device's meticulously designed light diffusion ensures an even, soothing glow without distracting hotspots, further enhancing the sleep environment and works to position Glow Dreaming as a premium brand offering high-quality science backed solutions to improving sleep.

Pink noise generation

The development of a novel circuit solution instead of an SD card (MP3 Recording) to generate pink noise offers a more cost-effective and reliable solution, while maintaining the calming effect of pink noise.

Personalisation

The inclusion of interchangeable designer sleeves allows users to customise the device's appearance, making it a versatile and attractive addition to any room.

Safety + Compliance

A physical and digital locking feature prevents curious children from accidentally altering settings, ensuring a consistent sleep environment. Adherence to safety standards and regulations ensures a secure and reliable product for users.

Sustainability

Thoughtful design considerations, such as replacing mechanical fasteners with snaps and clips, reduce assembly time and costs while addressing end-of-life concerns.

 
 

Growing the Glow Brand

The Investment in Professional Product Design Services creates a more Sustainable Competitive Advantage

Glow Sleep Easy has been designed to appeal to a broad range of consumers, from parents seeking a high-quality sleep solution for their children, through to adults in need of a reliable sleep aid. The device's premium appearance, smart functionality + customisable design elements, such as interchangeable sleeves, make it an attractive option in a competitive market. Glow Sleep Easy is the first sleep aid product in its category in Australia to incorporate smart functionality.

By enabling users to nurture a smart routine and adjust variables through a connected app, the device can be tailored to individual needs, optimising sleep patterns and improving overall sleep quality. The establishment of cost-efficient and scalable manufacturing processes and adherence to safety standards have enabled Glow Dreaming to meet growing demand and expand into new markets via premium retail distributors. Development of a proprietary + compliant solution provides the business with IP, a unique product + brand experience, and in-turn a more sustainable competitive advantage.