product + engineering + Production
Cyclone with the help of D+I have created an award winning range of garden pruners for both the professional gardener and the home enthusiast.
Aesthetics through experience.
The revolutionary new design does away with the visible rust-prone spring found in conventional pruners. Through our user experience analysis we improved the whole experience of pruning. We found sap flowed around the cutting blades into the pivot and spring mechanisms, causing the blades to stick - a frustrating experience for the user. Our solution - an innovative centreless hub to conceal the spring, prevents sap ingress and sticking blades. We designed the handles to be ergonomic and comfortable to hold without pinching fingers.
The pruners have achieved a unique selling point for Cyclone with a sales projection of $1.2 million in sales revenue in the first 12 months of production.