BlueAnt Pump HD
Strategy + Experience + Product + Engineering + Production
Using BluAnt's expertise with Bluetooth, their market insights and understanding of customer needs and behaviour, we set ourselves the goal of changing the game in wireless sports headphones. Changing the game meant playing the game. We set up training teams of targeted users and spent hours running, cycling and simply getting active to better understand, test and improve the design.
We learnt that inspiring an active life required more than unleashing energising HD sound and providing a secure fit for intense movement. We had to protect the sensitive audio components from the harsh reality of training — in particular sweat, the electronics killer.
Taking a brand to a new level.
Working with a top-tier manufacturing partner and the BlueAnt team, we pushed the boundaries of the latest manufacturing techniques (and at times created new ones). We used military grade materials (like Kevlar and Teflon) as well as hydrophobic materials and defined harsh testing procedures to ensure the PUMP exceeded user expectations.
Pump HD Sportbuds not only offer every athlete an untethered audio experience, they're currently the only wireless sport earbuds to carry the IP67 waterproof rating — meaning you can rinse them under the tap at the end of a workout.