EMBARGOED FOR RELEASE : JUNE 30 2006

2006’s Best New Product Designs Announced By IDSA

Some of the world’s hottest designs and coolest concepts were among the winners of the 2006 Industrial Design Excellence Awards (IDEA) competition, a celebration of the best product designs of the year. Australia’s largest Industrial Design consultancy, Design + Industry won a prestigious Silver IDEA award for the AC-100, a wireless voice conference system.

The innovative AC-100 is the most sophisticated wireless voice conference system available. Designed for seamless communication between multiple business environments, its superior acoustic performance provides unparalleled clarity, whist its striking design encapsulates the high-end corporate aesthetic.

The AC-100’s exceptional design, intelligent functionality and innovation ultimately captivated the jury. “With the rapid changes occurring in technology, commerce and society, it takes real leadership to define meaningful new products and services and deliver them to the market,” said Jury Chair Chris Conley, IDSA. “Consumers expect new products and services to not only serve their needs, but to delight them. The 2006 IDEA winners represent the best of global product design and the best people and firms working to realize design’s potential in everyday life.”

Murray Hunter, Managing Director of Design + Industry said, “IDEA is the benchmark of industrial design excellence showcasing the best design from around the world. D+I are delighted to be recognized amongst industry leaders for our design and engineering excellence and are very proud of our achievement. Crinia’s AC-100 is one of the most exciting projects we have completed, it challenges every system that has ever come before it, and is certainly going to make waves in the telecommunications industry. ”

IDEA is co-sponsored by BusinessWeek and the Industrial Designers Society of America (IDSA). For more information on BusinessWeek’s IDEA competition please visit www.idsa.org.

For more information about any of our award winning products please visit our website www.design-industry.com.au or send me an email with your request for further information and images.